Every week, analysts get the same task. They need to find out how to increase average order value. This task sounds easy. It is not. You need to look at many things. You need to see why some people spend less. You need to see why some spend more.
You need data from many tools. This means pulling records, groups, and results together. Often, you use four different tools. This guide shows you the best tactics. It also helps you get results faster. We will look at what the research says. We will look at what works in the real world.
What Is Average Order Value?
Average order value is what a customer spends on average. We call this AOV. Take your total revenue. Divide it by total orders. If you make £120,000 from 1,500 orders, your AOV is £80. This is a key number for any shop.
Raising AOV is great for growth. It grows revenue without new costs. You do not need to find new customers. You target people who already want to buy. This makes it a top goal for any business. It is a very smart way to grow.
Global AOV hit $154 in 2025. In the US, the average is $88.31. Top stores reach $102.93. These stores have a clear plan. They know how to increase average order value every month. They use data to make their plans.
AOV by Industry
AOV changes by sector. Some shops have a high AOV. Some have a low AOV. Luxury brands see over $300. Fashion sits near $150. Beauty is lower, around $70. Electronics can be very high.
Know your benchmark. A beauty brand needs a different plan. A furniture brand needs a different plan. Start with the right data for your shop. Compare yourself to others in your field. This helps you see the gap.
For Shopify brands, the average AOV is $85. Top stores hit $311. If you are at $85, you can grow. You have a lot of room to get better. Use these benchmarks to set your goals.
How to Increase Average Order Value: Five Tactics
Here are five ways to help. Each one uses real data. You can try these today.
1. Free Shipping Limits
Free shipping works very well. 93% of buyers spend more to get it. They want to save on the shipping cost. In fact, half of shoppers pick a store for free shipping. It is a big deal for them.
Set your limit 30% above your AOV. If AOV is £65, set the limit at £85. Tell buyers how much more they need to spend. Show a bar that fills up. This helps increase average order value fast. It gives the buyer a clear goal.
2. Product Bundles
Bundles sell more items at once. You group items that go together. One brand raised AOV by 20% with bundles. Look at your data. See what items people buy together. Use these for your bundles. You can offer a small discount for the group. This makes the bundle look like a good deal.
3. Simple Upselling
Upselling asks buyers to buy a better version. Cross-selling shows related items. Both work well if you time them right. Try post-purchase offers. These can raise AOV by 15%. The buyer has already said yes once. They are in the mood to buy. Make it easy for them to add one more thing.
4. RFM Customer Groups
Treat buyers differently. Do not give the same deal to everyone. Use RFM to group them. RFM stands for recency, frequency, and money. High-spend buyers like rewards. Lapsed buyers might want free shipping. Use your data to pick the best move for each group. This makes your plan for how to increase average order value more effective.
5. Simple Loyalty Plans
Loyalty plans make people spend more. They want to earn points. If they are close to a reward, they will add more to their cart. They do not want to miss out. This is a simple way to increase average order value. Give them a reason to come back. Give them a reason to spend more each time.
Fix Your Daily Workflow
Knowing what to do is half the job. You also need time to do it. Many analysts are too busy. Analysts spend 28% of their time on data prep. That is a lot of time wasted. It is about 500 hours a year for one person.
You need to pull data from many tools. You clean the data. You match the records. This takes hours every week. Automating this saves 8 hours a week. You can use that time for better work. You can spend more time on strategy. This helps your clients more.
Good tools help you work faster. They take away the boring tasks. They let you think about the data. This is how you get ahead.
How Veritly Helps You
Veritly helps you work better every day. It has memory. It remembers your past work. You can reuse your old queries. You do not have to start from zero each time. This saves you a lot of time on data prep.
Our tool is for analysts. It knows how you work. It helps you find insights fast. You can spend more time helping your clients grow. You can focus on how to increase average order value for them.
Read our blog to learn more about our tool.
How to Get Started Today
Start with a benchmark today. See where your shop stands. Compare your AOV to others in your industry. Then use RFM to group your buyers. Look at who spends the most. Look at who spends the least.
Use the right tactics for each group. Use free shipping limits. Use product bundles. Try post-purchase offers too. The data is already in your shop. You just need the time to use it.
Focus on one tactic at a time. See if it works. Then move to the next one. This is the best way to grow. Small changes lead to big results over time.
If you want more time for this work, join the Veritly waitlist. We help you automate the boring parts. We help you be a better analyst.
